FOR IMMEDIATE RELEASE
January 29, 2004
BACKWOODS ANNOUNCES FLAGSHIP STORE
AT BRADLEY FAIR
(WICHITA, KS) - Wichita-based outdoor equipment
and apparel retailer Backwoods announced plans to relocate its
store to Bradley Fair later this spring. Backwoods will open next
door to Jos. A. Bank, who is planning to open in the space formerly
occupied by Zany Brainy. The announcement was made today by Cathy
Erickson, vice president of Laham Development, developer of Bradley
Fair.
"We strive to bring new local, regional and national
concepts to Bradley Fair whenever the opportunity allows. We are
excited that Backwoods will be joining Bella Luna Café and Jos.
A. Bank as new stores opening later this spring," says Erickson.
Customers of Backwoods will notice a dramatic difference in the
store’s look when the new store opens in Bradley Fair. Among
the displays of outdoor lifestyle apparel, weatherproof outerwear,
hiking gear, and rappelling rope will be conversation nooks where
customers may talk about their trips and plan outings. Lingering
friends may share ideas over a drink at the beverage bar. A plasma
TV will run continuous adventure footage to inspire shoppers
in their active lifestyles.
It’s all designed to create a more interactive
environment for an energetic customer base of all ages, says Jennifer
Mull, Backwoods CEO. In addition to the change of scenery, Backwoods
customers will also notice expanded product lines as well as a
new fly-fishing department.
"Jennifer and her team have designed a dynamic
new store that will allow them to establish the Bradley Fair location
as a true flagship store," says Erickson. "The addition of Backwoods
will bring a new and exciting retail component to Bradley Fair:
outdoor equipment and apparel for sport-minded and adventurous
individuals."
Mull’s father Lewis founded Backwoods in Wichita
in 1973. Weary of having to shop outside of Wichita to find the
backpacking, hunting and fishing equipment he needed for his own
pursuits, he founded Backwoods. Today, in addition to the Wichita
store, the outdoor equipment and apparel retailer has seven additional
locations: Omaha, Overland Park, Lawrence, Oklahoma City, Tulsa,
Norman, and Fort Worth. |
